Watch a Film, Save a Life

So, friends and film lovers, I know this isn’t usually the topic people want to consider during the holidays, but I’m actually kind of excited myself. For the past year, I’ve been immersed in the topic of HIV prevention and the AIDS pandemic in Africa, thanks to Citygate Films’ newest film, THE ROAD WE KNOW. More importantly, there’s actually some good news on the horizon about reducing HIV infections!

And that’s the message of THE ROAD WE KNOW. This film follows seven college students in Botswana who are boldly challenging conventional wisdom about AIDS in Africa to bring the low-cost, dignified message of sexual restraint to their younger peers. They were filmed in 2009 by Suzanne Taylor, who directed and edited this production. Suzanne found out about them through the global missions fund of Johnson Ferry Baptist Church in Marietta, GA. These Botswana college students are all Christians who are motivated by their faith to intervene in a crisis where one in four adults (ages fifteen to forty-nine) are infected with HIV. Can you imagine living among such an epidemic? It’s almost unthinkable.

Yet as Suzanne and I were finishing the post-production on this project, we read a special report from the UNAIDS organization that talked about how young adults are leading the revolution in HIV prevention. In this 2010 report, UNAIDS could point to a twenty-five percent drop or more in new infections for young adults ages fifteen to twenty-four in fifteen of the most infected nations–primarily due to sexual behavior change! This confirmed that what we had documented in Botswana was not an isolated trend.

We released this film on December 1. It won’t be in theaters near you. It will, in fact, be even closer than that. Citygate Films has the privilege of participating in the beta project of an exciting innovation in online video viewing. We have teamed up with European technology company UbicMedia™ and its proprietary PUMit tool to allow audiences to digitally share our film, while simultaneously contributing to a fund to further develop youth HIV/AIDS prevention programs in Botswana. UbicMedia actually approached our film promotion team, CrowdStarter, to find an independent film to pioneer this technology and we were very pleased to be selected to be part of this beta project.

“Ubicmedia is working with leading U.S.-based entertainment networks and file-sharing and content management companies,” says UbicMedia’s Olivier Pfeiffer. “The global importance of the theme addressed by Suzanne Taylor in THE ROAD WE KNOW is a perfect fit to showcase the flexibility and the vitality of our solution. We’re all very happy to potentially increase the awareness around the cause and the amount of collected funds through the use of UbicMedia’s technology.”
So I’m asking you to check out our “Watch the Film, Save a Life” campaign–and then spread the good news about both the film and the youth revolution in HIV prevention! You can arrange for the film and/or our team to come out for a community screening for your group. Details are on the film’s website. Help us populate that screening map with some love for the film!

Watch the film, save a life!

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About the Author

Carolyn McCulley

Carolyn McCulley

In 2009, Carolyn started Citygate Films, a documentary film company where she is a producer/director. Prior to that, Carolyn served as the media specialist for Sovereign Grace Ministries, worked in corporate communications, and was a television and commercial film producer. She is a frequent conference speaker and has authored several books.

 

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